A roadshow in 5 big cities:
Paris, Bordeaux, Toulouse, Nice, Marseille
to go and meet drivers in France.

On the occasion of its 60th anniversary, AUCHAN is travelling the roads of France on board a bus bearing its colors to meet its partners in the responsible sector.

The objective of the AUCHAN TOUR is twofold: to promote the know-how of local producers and to show consumers the diversity of AUCHAN products.

Mythologies is committed to working with AUCHAN from July 6th to November 25th 2021 for this 23-stop anniversary tour.

After a meeting in our welcome village, customers and employees board the bus to visit the partner of the day. Site visits and discussions on the major challenges facing the agricultural world are on the agenda before returning to the store at the end of the day.

At the occasion of the launch in France of the new Class A, Mythologies created the Mercedes-Benz Paris event, a multi-support campaign in oder to recruit Class A ambassadors.

A 360° event including:

• A first digital window with the creation of a bot messenger “Quiz” in order to evaluate the knowledge of MB Paris of the participant

• A second operation, during a 10-day roadshow in the West of Paris allowing to evaluate the audience of the participant

• Lastly, a third and last window at the center of trials created for the occasion, which allowed to evaluate the role of the prescriber of the participant

The 4 influencers that gained the most cumulated points with the 3 devices became the Class A ambassadors and were seen borrowing the vehicle for a month.

A successful operation with amazing contents on social media platforms!

For the second consecutive year, Mythologies supported SMART in France’s biggest cities.
A roadshow with an escape room in one container to offer its public an experience rich in sensations!

UBER meets its drivers in the regions to discuss green mobility.

The road continues for Mythologies! From 12 September to 18 October 2023, the Uber Roadshow series of events took place, a tour of 9 French cities that we organised for Uber.

This year, drivers were on hand to find out what's new on the platform, what we're aiming to achieve in the coming year... and a few surprises! The last date in Paris brought together two prestigious guests: Jean Pierre Papin and Franck Leboeuf.

Respecting the planet

Promoting more environmentally-friendly modes of transport

Promoting green mobility

Developing more responsible practices among its users

This is the itinerary of the Uber roadshow designed by Mythologies!