On the occasion of its 60th anniversary, AUCHAN is travelling the roads of France on board a bus bearing its colors to meet its partners in the responsible sector.

The objective of the AUCHAN TOUR is twofold: to promote the know-how of local producers and to show consumers the diversity of AUCHAN products.

Mythologies is committed to working with AUCHAN from July 6th to November 25th 2021 for this 23-stop anniversary tour.

After a meeting in our welcome village, customers and employees board the bus to visit the partner of the day. Site visits and discussions on the major challenges facing the agricultural world are on the agenda before returning to the store at the end of the day.