At the occasion of the launch in France of the new Class A, Mythologies created the Mercedes-Benz Paris event, a multi-support campaign in oder to recruit Class A ambassadors.

A 360° event including:

• A first digital window with the creation of a bot messenger “Quiz” in order to evaluate the knowledge of MB Paris of the participant

• A second operation, during a 10-day roadshow in the West of Paris allowing to evaluate the audience of the participant

• Lastly, a third and last window at the center of trials created for the occasion, which allowed to evaluate the role of the prescriber of the participant

The 4 influencers that gained the most cumulated points with the 3 devices became the Class A ambassadors and were seen borrowing the vehicle for a month.

A successful operation with amazing contents on social media platforms!