At the Agricultural Show, Mythologies developed an eco-responsible approach to address a key challenge for Sodiaal: reducing the environmental impact of exhibition stands.

Replacing traditional plastic adhesives, visuals were printed directly onto wooden panels, minimizing waste and enabling the reuse of structures. This eco-design choice also lent the stand a more authentic aesthetic, perfectly aligning with Sodiaal’s cooperative values.

In terms of visitor experience, the stand featured several engaging activations: an interactive model allowed visitors to explore the cooperative’s ecosystem in an educational way, while a “photocall fridge” invited the public to pose with their “head in the fridge” alongside Sodiaal products.

The result was a playful, immersive approach that effectively drove visitor traffic.