As the first collaboration between the two agencies, a PR activation campaign was orchestrated for NIKE by FF Paris and produced with Mythologies to celebrate Rafael Nadal’s unique performance at Roland Garros, an achievement that will leave an indelible mark on the tournament’s history.

Following his 11th victory on the Parisian clay, a striking visual was unveiled—just as surreal as his performance (11 fingers on two hands!?).

The campaign continued with a press conference in the salons of the Hôtel de Ville, attended by Anne Hidalgo, Mayor of Paris.