On the occasion of the 50th edition of the Rétromobile Show, Mazda celebrates the 35th anniversary of the historic victory of the 787B at the 24 Hours of Le Mans.

Designed by Mythologies, the stand showcases the legendary car alongside iconic rotary-engine models, tracing the brand’s history and innovation.

The agency crafted a compelling visitor experience around the central theme “Awakening the Legend,” featuring an immersive journey structured in several stages.

A collective experience, in the form of a sound, light, and video show, animated the stand and drew visitors in, recreating the emotion of 1991.

Additionally, an individual experience invited guests to sit in an immersive chair and listen to the iconic sound of the rotary engine.

The journey was further enriched by a photographic exhibition chronicling Mazda’s epic at Le Mans, as well as a souvenir shop extending the brand experience.