In 2024, the Asics brand has joined forces with the City of Paris to encourage Parisians to engage in physical activity, underlining the importance of movement for mental health.

To promote the "Paris, Bouge ton Esprit" event program, Mythologies designed a fresco dedicated to women, on Georges Pompidou Way in Paris.

The mural, created in collaboration with artist Audrey Laurençon, becomes the starting point for 100% women's running sessions supervised by Asics to encourage women to get moving and reduce their mental workload, in complete safety.