For the festival, the agency designed and produced an immersive activation for Citeo to raise public awareness about proper sorting habits.

At the heart of the experience, festival-goers were invited to take part in an escape game combining education and entertainment around household waste.

Outside, the agency created its very first praxinoscope, a playful installation illustrating and promoting proper sorting practices.

♻️ An original and accessible approach to conveying messages… even in the middle of a festival.