From 30 November to 4 December 2021,

Mythologies organised for Electrolux the first event of a household appliance company dedicated to eco-responsibility, which took place in the heart of the Marais in Paris and was produced and designed to be amplified digitally.

During one week, partners, associations, start-ups, committed personalities, consumers and employees participated in debates, workshops, conferences, frescoes, in order to share their ideas, their actions, to debate and to learn to progress TOGETHER towards a more responsible fashion, a simpler and sustainable food, and well-being at home thanks to Electrolux technologies and innovations.

The guests present were immersed in an eco-designed venue whose décor respects the principles of the circular economy, thanks in particular to the collaboration of our partners who used sustainable, reusable materials that will be used later.

Many internet users experienced the events remotely via daily livestreams and through the stories of the influencers.

The residual CO2 emissions emitted by the event were offset by the Good Planet Foundation.

A first Better Living Week rich in encounters and sharing of solutions, those that will produce the change we want to see in this world.