Mythologies performed the European launch of the new mobility brand “B” by Usain Bolt.

A sprint throughout two days with the signature at Mairie de Paris, meetups with the first users along with Usain Bolt at Trocadéro and launching party with a live on french broadcast…

But also, a presence at Viva Technology throughout 3 days, with an exterior device in order to promote scooters and carry out tests, a keynote on the main stage while revealing a new vehicle. In the end, a meet-up was planned with Usain Bolt and Emmanuel Macron.